KIM's Biscuits (Project)

Part (2)

LITERATURE REVIEW

HISTORY

The history of the kims company is very interesting. A man whose name was MR.INHAM working in SWISS CO as front line Marketing Manager in Lahore. Due to unknown reason he left out the “SWISS” and came to HATTAR just with the establishment of “SILVER LAKE” along with some SWISS active staff members because he worked for his own reputation in SWISS so due his absence from the post of MM that company was so badly harmed & disappeared.

SILVER LAKE started the work with brand name of “KIMS” so recognized as  “KIMS Co” Mr Inam contacted the sles force of Swiss and they were unemployed till then. So he faced no difficulty to set up the sales network, a tough job for the company.

Kim’s company started its business with flying colours. Mr.Inam and another man Mr. Sheerazi earned lot much goodwill for the Kims Company.

History once again revised it self and Mr.Inam left the Kims Company along with some responsible, well-equipped staff personals at once.

Due to the lot of dependence on one person, company failed to fulfill the demands after the departure of Mr.Inam. Mr.Sheerazi tried his best to take the responsibility but cannot do it completely. So due to the departure of Mr. Inham and other trained staff KlMS lost its goodwill just due to the weak Distribution Network, and no innovation as well. After three years, last weak new area Manager visited the assigned area (Mansehra) established distribution network from the gross root level and gave attractive packages to distributors.                           

LITERATURE REVIEW

Problem Definition

Managerial Practice must be filtrated & needs technical knowledge to make an elastic and effective Marketing &Distribution network.

DEFINATION OF VARIABLES

We have defined the various variables in term to define the broad area problem of the study. The principle variables comprising our model are:

INTERNAL ENVIRONMENTAL                                                 EXTERNAL ENVIRONMENTAL

VARIABLES                                                                                       VARIABLES

1. Centralized Authority                                                 1.Price
2. One man show                                                                        2.Quality
3. Feedback relationship                                                 3.Time
4. Management Practice                                                  4.Supply
5. Personal interest                                                          5.Taste
6. Supply requirements                                                   6.Promotional
7. Administrative decision                                              7.Situational
8. Target and Goals                                                         8.Satisfaction
9. Market selection                                                          9.Demand
10. Supply Span                                                                10.Place
11. Elastic Network                                                          11.Awareness
12. Rotation of Responsibilities                                        12.Income
13. Rotation of authorities                                                            13.Style & Size
14.  Organizational Matrix                                                14.Style & Quantity
15. Work environment                                                      15.Environment
16. Motivation                                                                  16.Age
17. Supply time                                                                 17.Tradition &Custom
18. Inventory controlling                                                  18.Subtitute
19. Personnel attitude toward company                           19.Perception
20. Company’s attitude                                                    20.Reference
21. Share holder’s ownership                                            21.Restriction