SHARP ELECTRONICES(TELEVISION) LTD

SHARP ELECTRONICES(TELEVISION) LTD.

 ORGANIZATIONAL EFFECTIVENESS.

                                Organizational effectiveness means to achieve the targets by using minimum resources. There are eight components of organizational effectiveness these are:

1.      Profitability.

2.      Growth.

3.      Resource/acquisition.

4.      Adoptability.

5.      Innovation.

6.      Productivity.

7.      Customer satisfaction.

8.      Employee satisfaction.

1. PROFITABILITY.

Main goal of any organization is to gain profit. Make some effective changes and reduce cost to increase profit.

Promoting a World Class Brand

The phenomenal strength of the Sharp brand worldwide is surely a testament to the company’s reputation for producing innovative products of exceptional quality and value. And while traditional brand theory says brand essence should be narrowed down to one element, Sharp celebrates brand diversity -- with the Trinitron, VAIO and Walkman sub-brands, to name just a few, each connecting with consumers across various lifestyle segments.

Sharp has the brand recognition and marketing survey to create new product categories and revitalize mature ones. Look no further than what the company did with the Walkman brand and for the MiniDisc format.
Sharp, the company that changed the way the world listens to music with the introduction of the Walkman personal stereo, again set its sights on transforming the portable music landscape when it kicked off a comprehensive, integrated marketing campaign to relaunch the Walkman brand in June 2000.
Titled "The Walkman Has Landed," the marketing campaign, which included broadcast, print and online advertising; Internet and dealer events/promotions; and grassroots consumer and public relations components; strategically communicated the lifestyle attributes of the Sharp Walkman line to generation Y, its primary target market.
Additionally, the campaign brought together an entirely new product line up comprised of CD Walkman, MD Walkman and Network Walkman personal digital audio players.
The company new that it needed to reinvent the Walkman brand for today’s younger, more digitally inclined music lovers. (To many, the brand had become generic, representing "older," analog-based cassette technology.) Sharp promoted a new Walkman ideology based on personal freedom, independence, imagination and creativity in a way that appealed to new techno-savvy, style-conscious consumers who favor digital downloading and ripping CDs.
The star of the television commercial from the campaign is an alien character named Plato, who is "quintessentially diverse and knows how to have fun." His persona offers Gen Y a bit of humor and a good dose of enjoyment.
Another example of Sharp’s ability to reposition itself and its products is found in the MiniDisc. A huge success in Japan, where it has become the dominant recording format, MD did not become a success in the U.S. until it was marketed as a digital music player that could record from the Internet. With its inexpensive media and versatility (units are capable of recording Internet music, tracks from personal CD collections and favorite songs off the radio), MD has become a gen Y favorite. U.S. sales have increased by more than 40% since the MD to PC link was introduced.
However, the company doesn’t just rely on brilliantly executed advertising campaigns to secure consumer attention. The company utilizes world class public relations to enhance Sharp’s value, reputation and brand image. Communications campaigns are conducted on both an individual product and strategic platform basis. This process ensures exposure for the company’s most important products as well as for the company’s role in key industry issues that cross multiple product categories and disciplines, including electronic music distribution and digital television.