4. ADOPTABILITY.
How quickly organizations adopt the changes in market.
Sharp continuously explores new ways to improve products and to offer innovative products to its consumers. That’s why Sharp has created a program through which we will reach higher and higher quality levels in all products and services. In fact, this quality improvement program affects all our employees and all our processes, in every country, division or department, encompassing everyone from Board of Management-level to the shop floor.
5. INNOVATION.Introduce new product in market.
Sharp’s applications of technologies:
Sharp always strives to provide state-of-the-art Audio and Video technology, from camcorder, VTR to audio/video system in the broadcast industry. One will see the drastic changing in the global environment and the utilization of digital networking is becoming increasingly important for the broadcast industry. Sharp will unveil technologies that enable broadcasters to work smarter, faster and more efficiently.
Sharp (Booth# 8A01, Hall 8) will present its latest technological advances at Beijing International Radio, TV & Film Equipment Exhibition 2002 (from 12-25 August, 2002. Sharp will put the spotlight on 4 systems including: Optical Disc Video Systems including camcorders, decks and NLEs. The expansion of CineAlta family - HDCAM-SR camcorder and VTR for the highest level of digital picture reproduction. To store and archive, Sharp will demonstrate the next generation of PetaSite storage system powered by S-AIT technology.
Professional Optical Disc Advances Workflow
The Optical Disc is a unique product line designed to retain the advantages of tape-based acquisition - principally low media cost and reliability - while adding the benefits of non-linear media such as instant access and high-speed data transfer. Most important of all, however, is the sophisticated integration of all these advantages with advanced workflow technologies such as Proxy AV, metadata, MXF etc to transform the entire production process.The professional optical disc system achieves workflow innovation by recording both the high-resolution original, as well as a lower-resolution but frame-accurate proxy audio and video. From the camcorder, or a battery-operated mobile deck, ENG and EFP teams will be able to transfer the proxy information to laptop editors or back to the studio at up to 20 times faster than real time, so producers can immediately start writing scripts or editing programs.
HDCAM SR Brings Digital Production to the highest LevelThe Optical Disc is a unique product line designed to retain the advantages of tape-based acquisition - principally low media cost and reliability - while adding the benefits of non-linear media such as instant access and high-speed data transfer. Most important of all, however, is the sophisticated integration of all these advantages with advanced workflow technologies such as Proxy AV, metadata, MXF etc to transform the entire production process.The professional optical disc system achieves workflow innovation by recording both the high-resolution original, as well as a lower-resolution but frame-accurate proxy audio and video. From the camcorder, or a battery-operated mobile deck, ENG and EFP teams will be able to transfer the proxy information to laptop editors or back to the studio at up to 20 times faster than real time, so producers can immediately start writing scripts or editing programs.
HDCAM is now a widely adopted format in filming, advertising and TV program. CineAlta family to a new level of digital motion picture capture and production with 4:4:4 HDCAM-SR portable and studio recorders. Its enhanced capacity, transmission rate and multi-audio channels for more cost-effective and practices.The new CineAlta family included the HDC-F950 Portable Camera, SRW-5000 Studio Editing VTR and SRW-1 Portable VTR. This comprehensive solution can record in multiple frame rates: 23.98P, 24P, 25P, 29.97P, 50i with switchable 4:4:4/ 4:2:2 recording to fulfill the needs of both digital cinematography and advertising.Sharp HDCAM technology continues to set benchmark and expands its
Adding Advantage to Storage
To store and archive the growing volumes of digital files in content storage, production and post-production environments, Sharp will demonstrate the next-generation PetaSite storage system powered by S-AIT technology and PetaServe hierarchical storage management software (HSM) to provide seamless operation with online disc storage. S-AIT tape drives provide up to 500 gigabytes of uncompressed capacity on a single tape cartridge, enabling a PetaSite library to store up to 1.2 petabytes of information.
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