KIM's Biscuits (Project)

QUESTIONNAIRES

We invite you to make our efforts fruitful for the better service  to community  by us  with “SILVER LAKE ( KIMS CO. LTD).we are surveying  that why we couldn’t succeeded in  satisfying needs of our community . Which has perceived and got by deep study of decrees in our kim’s demand. So please make your participation for the stated reason. Your responses will be strictly confidential. the information will give on the aggregate. Your information will be coded and will remain confidential.

Thank you very much for your time and support. Please start with the survey now by selecting the right choice.

(Note: Part A of the questionnaire is from consumer and part B is from the distributor/sales persons to analyze both aspects)

(PART –A)

v      Which of the following the kim’s biscuit you like? (Grade them as A, B, C, and D)

 

·         CRACKER                                    

·         ZEERA

·         PENUT

·         BELL

v      Following has the kim’s quality rank before you:

A.                           B.                       C.                        D.                        E.

(Much better, some what better, about the same, some what worse, much worse)

v      Taste of biscuit you like:

·         Sweet

·         Salty

·         50  50 

v      Kim’s biscuit  Prices as compared to quality and competitors are:-

·         High,

·         Reasonable

·         Low

·         About  the same

v      How motivated are you?

• By media
• By reference
• By experience

v      How long you are using Kims’s biscuit?

·         Less than one year

·         One year

·         More than one year

v      Kims biscuit size and style is:

·         Excellent

·         Very goo

·         DGood

·         Poor

v      Kims biscuits are easily available:

·         Agreed

·         some what agreed

·         disagreed

·         some what disagreed

v      you are satisfied from kims biscuit:

• Strongly disagreed
• Somewhat disagreed
• Neither agreed nor disagreed
• Somewhat agreed
• Strongly agreed

Just tick the following by your choice:

                                                                  Poor              Average          Good         Very Good            Excellent

1. Advertisement ……………..                           
2.  Expectations……………
3. Packaging ………………….
4. Quantity …………………….
5. Energy ………………………

Questionnaire part B  

(From distributor)

Ø      Are you feel that the supply chain is

• Regular
• Irregular

Ø      The prices of Kims biscuits as compared to its competitors are

• High
• About the same
• low

Ø      The prices of Kims as compared to the quality are:

• High
• reasonable
• low
•  

Ø      Are the Kims biscuits profitable for you?

• Yes
• No

Ø      Are you have been provided D.S.P. system

• yes
• No

Ø      Area Manager visits the market.

• regularly
• Somewhat regularly
• Irregularly

Ø      The company is going to fulfill the demands of customers

• yes
• No

Ø      Yours suggestions please.

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