Tapal Tea (Private Limited)

6. SALES PROMOTOIN.

Tapal increase their sales or increase their profitability by using many different ways. Tapal introduce their new brand of tea in market quickly and also they give discount on their products to attract their customers. There are many different brands of Tapal available in market these are Daneder, Family mixture, Jasmine, Chenak, Mezban, Gulbahar, Safari and Special tea bags.

Also based on these points.

• Accessibility-Open Door Policy.
• On-Going Training & Development.
• Discipline & Respect at every level.
• Participative Management Style.
• Performance Appraisal System.
• Excellent Employee Compensation .

7. PERSONAL SELLING.

Tapal has a distribution network spread across Pakistan, from Karachi to Khyber with over 400 distributors. Extensive training programs are provided for the devoted sales personnel. The popularity of its fine brands is unabated, making it the No 1 national tea company in Pakistan.

REASERCH UNIT.

Tea blending and tasting is both an art and a science and Tapal prides itself on having mastered both the aspects. Tapal has adroitly judged the olfactory senses and keenness of the taste buds of their patrons, resulting in the creation of various well-known brands. Aftab F. Tapal is a well-trained and highly experienced tea taster of the country and is recognized as a qualified tea specialist worldwide. Tapal's tea managers have been trained at home and abroad in this very rigorous and specialized discipline, and have frequently travelled to leading tea-producing countries searching for better teas. Tapal is a research-oriented company. It subscribes to and conducts various researches in the area of retail audits, consumer behavior,

Media planning and product development. This research is used for continuous improvement in product quality, brand positioning and communication according to the changing requirements of the consumers. Consistency and quality are the two keystones of Tapal's production policy, and the Quality Control Department at Tapal ensures that flavor and freshness is never compromised. That's why all the brands, whether Danedar, Tapal Special or Tapal Family Mixture, always taste exactly as expected; retaining aroma and freshness till the last sip. Tapal also start research on plants of tea and their growth and also started plantation of tea plant in the Northern region. Tapal has begun tea plantation at Shinkiari in the northern region of Pakistan.

IMPORTS AND EXPORTS.

TAPAL Tea Company is the first Pakistani private company, which started tea production in Pakistan. Tapal imports the large quantity of Semi made tea from out side country mainly from Kenya, which is the big producer of tea now days. Pakistani government invests the large amount on the imports of tea. Due to large quantity imports of tea from outside government now started tea plantation in the north region like Mansehra where the tea plantation is started from 1986 now at the shinkiari the 50 Acre of land used fro tea plantation. In 2002 the tea plant shinkiari start producing both the verities of tea black and green. Tapal also use the 11 Acers of land at shinkiari for tea plantation to less the imports of tea from outside country. Tapal import the large quantity of semi made tea from outside and process it in Pakistan. Tea imports from outside only branding and packing is done in Pakistan.