HAMDARD (WAKF) LABORATORIES (Project)

INTRODUCTION OF THE PROJECT

          The project is based on the marketing mix of Hamdard Laboratories Waqaf Pakistan. This project includes the product of the organization. The pricing strategies, distribution of the project and promotion of the product. It also includes some strong and weak points about the organization.

OBJECTIVES:

            The main objective of the project is to know the marketing mix of Hamdard Laboratories.

METHODOLOGY:

          Primary data:

                       

                   1)       Interview from dealer and sale manager of the organization.

         

          Secondary data:

                   1)       Internet pump let

                   2)       Monthly Khabarnama Hamdard

                   3)       Hamdard Medicine magazine and news

HISTORY OF HAMDARD LABORATORIES WAQAF PAKISTAN

          It has been almost a century of Hamdard when in 1906 Hamdard established in Delhi by Hakeem Abdul Majeed, as well as Unani practitioners of his time. It was a century backs that Hamdard to serve mankind.

          Unfortunately Hakeem Hafize Abdul Majeed did not live long to see his dream take shape. After him his son Hakeem Mohammad Saeed left the develop Hamdard organization to his elder brother Hakeem Abdul Hameed and came to Karachi to establish the base of Hamdard Laboratories in 1948 in very bad condition. He established Hamdard Laboratories with new strategy under the guidance of Hakeem Sahib the reputation of Hamdard grew in leap and bound both nationally and internationally.

          Upto 1953 the Hamdard was the old enterprise of Hakeem Sahib but after that national Waqaf Hamdard was made.

Recently the Hakeem Sahib became Shaheed with some terrorist act in Karachi and now the wife of Hakeem Mohammad Saeed Mrs. Sadia Rashida Sahiba was taken over the mission in this competitive scenario. With 98 years of experience, Hamdard is leading toward new out look while maintaining its traditional value system.