Monday 17 October 2011

Project Business Ethics


Have you checked out your cookies lately?
Yes, cookies can monitor your on line surfing and transmit a wide range of personal data about you to giant marketing companies and violates your on-line privacy. Gennerally Cookies only hold user profile information for a maximum of 30 days (some expire when the user signs off) and can only be accessed by the orginial web site. Although most web sites use Cookies ethically some do not. One of the biggest on line advertising companies - Double Click - has distributed a widely used used cookie which is installed on your computer with out your knowledge and shares it with partnered web sites as you surf the internet to develop an extensive user profile about you.


Double Click does have an Opt-out policy for it's Ad-serving cookie: Double Click allows users to opt-out of its ad-serving cookie.

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