Nestle (Proejct)

Ø    CHOCOLATE DRINKS

Ø    MILO POWDER

To provide convenience to consumers, NESTLE MILO was launched in its new 130gm.SKU in an attractive airtight jar in February 2000. This was done with a view to bring our packaging in line with the industry practice of making milk fortifiers and modifiers available in jars and tins and to reverse the trend of consumer preference for imported MILO or similar products over local MILO. Consumer response to the new initiative has been very positive.

Ø    MILO RTD

To cater for consumer convenience, MILO RTD (ready to drink) was launched in 1995 and is now available in an attractive 180ml slim pack. Popular with all age groups, specially among the growing segment of nutrition conscious consumers, it is an excellent substitute for cold drinks.

Ø    COFFEE

Ø    NESCAFE CLASSIC

NESCAFE, Nestlé’s international flagship brand, is locally repacked and marketed in 2gm. And 25gm. Sachet, 75gm. bottles and 500gm. soft pack. The brand enjoys a special position in the country's coffee consuming segment.

Ø    NESCAFE FROTHE

NESCAFE Frothe (Original), a premix in 18gm. single serve sachet, was launched in January 2000. The product profile was developed through consumer research and was accordingly offered as a sweet, creamy and foamy coffee. Encouraged by extremely good consumer response to this cappuccino style coffee, French Vanilla and Mocha flavours were introduced in November to offer a wider choice and to enhance the young and fashionable image of this mixes category.

Ø    NESCAFE FRAPPE

To promote summer consumption of coffee and to change consumer perception that coffee is only a winter beverage, NESCAFE Frappe was launched in June 3000. This iced, creamy, ready-to-drink coffee in 180ml slim pack was positioned to appeal to the youth and gain a strong share from other summer beverages. The launch was extensively supported by promotional programs in major towns and the product is fast gaining in popularity.

Ø    FRUIT DRINKS

A well-known brand, FROST was introduced in 1986 and has the largest share of the countrywide market. Positioned as a cold drink and alternate to cola drinks, its strength lies in the convenience attached to its usage.

Ø    NESTLE JUICES

Encouraged by the consumer response to NESTLE ORANGE JUICE that was launched in 1996, the category of NESTLE juices was expanded with the introduction of Mango-Orange and Mango flavors in the year 2000. This has further strengthened the position of Nestle as leader in the value added/premium drinks market. Consumer response to these new flavours has been very upbeat and is expected to gain further.

Ø    DIETETIC & INFANT PRODUCTS LACTOGEN

LACTOGEN 1 and LACTOGEN 2 are infant and follow-up formulae launched in 1991 and are available in two sizes. The brands provide both affordability and quality.

Ø    CERELAC

Launched in 1989, CERELAC is the dominant player in the growing infant cereal market. Available in 5 flavours, the brand provides balanced nutrition to infants from 4 months onwards.

Ø    NESTLE RICE

An affordable starter weaning cereal, NESTLE RICE offers the flexibility of preparation with a variety of meals. Gluten free, the brand is available in 125 gm. packs and is specially suited to the needs of infants from 4 months onwards. It was launched in 1994.

Ø    CULINARY PRODUCTS

Ø    MAGGI 2-MINUTE NOODLES

Ø    MAGGI COLD SAUCES

Ø    CONFECTIONERY

Ø   WATER

NESTLE PURE LIFE

NESTLE PURE LIFE is a premium drinking water. Produced to the highest standards of safety and purity, it is ideally balanced with essential minerals. It is available in two convenient sizes of 1.5 liters and 0.5 liters.