HAMDARD (WAKF) LABORATORIES (Project)

THE MARKETING MIX

          "The set of controllable, tactical marketing tools that the firm blends to produce the response it wants in the target market"

OR

          "The tactical tools that marketer use to implement their strategies"

In this project that follows we will study how Hamdard Lab. develop and manage product blends then we will look at pricing, distribution and how it promote.

 

PRODUCT

          Product is usually the first and the most marketing consideration. Product can be defined as...

"Any thing offer to a market for attention of consumption that must satisfy the needs and wants of potential customer"

          Hamdard Lab. offers many products to the market that include more of the health products. Its products can be categorized

As…

·                    Unani Products

·                    Ayurvedic Products

·                    Sharbat RoohAfza

1)       Unani Products:   It includes Aksir Sual, Kusta Abrak Sufaid, and Kushta Abrak Siah etc.

2)       Ayurvedic Products:      It includes Eladi Chouran, Triphala, and Rus Manikya etc.

3)       Sharbat RoohAfza:        It includes the product of Rooh Afza the most famous eastern countries popular Sharbat.

Sharbat Rooh Afza

"If you look at its colour, it enchants your heart. If you taste it, you find its flavour enlivening. In fragrance it excels other flowers. In efficacy it is quite an elixir. Its refreshing and invigorating effect is beyond reckoning. A sharbat like Rooh Afza has never been produced, nor ever shall be."
"Poets have sung its praise. Medical scientists laud its therapeutic values. And the common man loves its refreshing goodness."

It all began in 1907
Sharbat Rooh Afza was introduced in 1907, and was included in the first list of drugs of Hamdard in 1908. The qualities attributed to it at that time were mainly medicinal.

Hakeem Abdul Majeed, the founder of Hamdard India's leading organization devoted to the 'Unani' System of Medicine was led to this formula by his intuitive faculty. No other formula could surpass it in quality, range and efficacy in those days. The almost 90 year old history of Rooh Afza is also a pointer to the fact that no better formula has yet been evolved.

The matchless qualities and merits of Rooh Afza soon brought it to the notice of the people. By its distinctive taste, fragrance and colour it began not only to attract the common people, but also inspired the writers and poets to make it a theme of their creative efforts.

The Name 'Rooh Afza'
It has not been found out yet how the founder of Hamdard came upon the name 'Rooh Afza'. Some think that this name is the product of his mind. Others express the view that it came from some book of ancient myths and legends. Of such books, one is very famous, the 'Masnavi Gulzar-e-Nasim' which was first published around 1254 Hijri. In this book, the name of a character is 'Rooh Afza' who, according to the writer, was the daughter of Muzaffar Shah, the King of Firdaus (Heaven).

'Rooh Afza' was also the name of a weekly, which used to be published from Jaunpur in 1882

Khamira Gawzaban Sada Description: Strengthens the brain. Also Useful for strengthening the heart. Relieves mental strain and dilirium. Direction: In the morning after wrapping in silver leaf. Dose: 10 gm.

Itrifal Muqawwi Dimagh Description: This Itrifal strengthens the brain and improves eyesight. Useful for chronic cold and headache. Direction: With milk at bedtime or in the morning. Dose: 10 gm

Itrifal Muqawwi Dimagh Description: This Itrifal strengthens the brain and improves eyesight. Useful for chronic cold and headache. Direction: With milk at bedtime or in the morning. Dose: 10 gm

Khamira Gawzaban Sada Description: Strengthens the brain. Also Useful for strengthening the heart. Relieves mental strain and dilirium. Direction: In the morning after wrapping in silver leaf. Dose: 10 gm

Khamira Gawzaban Ambri Description: Strengthens the heart and the brain. Removes heart palpitation and tension of bad apprehensions. Improves eyesight and memory. Its daily use is very beneficial for people doing mental work. Direction: Before breakfast or as and when needed. Dose: 5 gm to 10 gm

Khamira Gawzaban Ambri Jawahar Wala Description: More effective and gives instant results than all above mentioned Khamiras. An excellent tonic for the brain and heart, and gives exhilaration. Removes brain weakness and improves memory Useful in overall general weakness. Direction: To be taken in the morning before breakfast or as and when needed. Dose: 5 gm.

Khamira Gawzaban Ambri Jawahar Wala Khas Description: It has all the specialities of the above mentioned Khamiras but is more effective than them. Shows very quick results. Direction: In the morning before breakfast or as and when needed, Drink milk or water afterwards. Dose: 5 gm.

Majun Brahmi Description: Very useful for mental debility. Strengthens brain and improves memory. Direction: In the morning with milk before breakfast. Dose: 10 gm.

Majun Nuqrah Description: Strengthens the heart and the brain. Arouses sexual stimulus and strengthens it. Removes nervous disabilities. Direction: In the morning before breakfast. Drink 250 ml milk afterwards. Dose: 10 gm.

Roghan Badam Shirin Description: Strengthens the brain, removes fatigue and induces sleep. Its use removes constipation. Improves vigour. Direction: Apply on the scalp and instill a drop or two in the nose and ears. For constipation, take the dose w Dose: 5 ml to 10 ml