TAPAL TEA (Private Limited) Project

MARKETING.

STEPS INVOLVE IN MARKETING AND FOLLOWED BY TAPAL TEA

ARE:

1.      ADVERTISEMENT.

2.      SALES PROMOTION.

3.      PUBLIC RELATION.

4.      QUALITY.

5.      PACKING.

6.      THEIR BRANDS.

7.      PERSONAL SELLING.

1. ADVERTISEMENT.

                                         In recent years, memorable advertising campaigns on the electronic and print media using TV and film celebrities, have made Tapal a household name. Tapal's experienced "high voltage" marketing team has contributed over the years to the phenomenal growth of the brands and the company. The highly successful mix of great teas, modern marketing, proper distribution and promotional activities has resulted in overwhelming growth for Tapal over the last 50 years.

MEDIAS USED BY TAPAL.

·         TELEVISION.

·         NEWS PAPER.

·         INTERNET.

·         MAGAZINES.

·         RADIO.

·         PAMPHLETS.

TAPAL DIRECTLY INTRODUCE THEIR PRODUCT AMONG CONSUMERS.

The recently introduced Tapal Road Show has given rural marketing a whole new feel. Tapal has a huge fleet of beautifully decorated trucks conducting the road shows. These trucks are fabricated with a kitchen, a state of the art sound system and a side door, which converts into a stage. Vans are used for conducting merchandising activities and POS splash. Mobile Video Units are used for projecting promotional and entertainment films. Tapal's philosophy has always been "be as unique and innovative as possible in what ever we do"...and this is just one of the many examples.