BIBLIOGRAPHY
q Kotler Philip and Armstrong George “Principles of Marketing” Ninth edition, published by Prentice Hall.
q Etzel, J, Walker and Stanton J “Marketing” International edition.
q Lancaster Geoff and Reynolds Parl “Marketing” the one semester introduction.
q Evans Joel R Barman Barry “Marketing”
q Monthly “Khabarnama Hamdard” October 2004.
q http://www. Hamdard.com
q http://www. Hamdard. com.pk
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