HAMDARD (WAKF) LABORATORIES (Project)

PROMOTION

          "It means activities that communicates the merits of product and persuade the target customers to buy the product"

Promotion is of four types...

          1)       Advertising and sale promotion.

          2)       Personal selling and public relation or publicity.

 

ADVERTISING

          "Any paid form of non personal presentation and promotion of idea, good or services by an identifies person."

Advertising al first inform a customer and then persuade uses all, type of print and electronic media for the advertising the product.

Especially in electronic media it uses T.V, Internet and print media. It also uses Newspaper, Digest and magazines)

PERSONAL SELLING

          "The oral persuade in conversation with one or more perspective purchases for the purpose for making sales"

The person selling has the great impact on the company product. Actually the Hamdard Lab also uses the strategy for the promotion their product by keeping the sell men for direct selling.

PUBLIC RELATION

          It means making best relationship with publics by obtaining publicity. For such purpose Hamdard Lab. Pakistan had performed a lot welfare work. The most important in sake of education they established the Hamdard University at 3 June 1991 at Karachi. Therefore the name Hamdard is well popular in common people.

SALE PROMOTION

" Sale promotion is the demand stimulating device designed to supplement advertising and facilitate personal selling "

Hamdard Lab. Pakistan use sale promotion technique by give different scheme in different way of the year to increase the sale of the product.