BRANDING

Brand is a name, terms, symbol or design or a combination of them, which is intended to identify the good or services of one seller or group of seller and to differentiate them from those of competitors The trade mark of Hamdard Lab. is "Hamdard" and which is given legal protection.

The popular blends of Hamdard are saduri, sualin, habbe maghaz badam, eladi churn, triphala, supari pak e.t.c.

But the most popular and historical brand and which is like by old and young people is the Rooh Afza Sharbat. After the great promotion the Rooh Afza a now recognize internationally too.

PACKING

"Packing is a technological and art have preparing a commodity for convenient transport storage and scale"

"The activity of designing and producing the container or wrapper for a product"

The purpose of packing is to protect the product from packing. It is used to attract the customer by using high quality paper and glass ad other attractive material. Hamdard laboratories give alot of concentration on side of packing the product most attractive. It use the various type of packaging technique such as by using...

· Pet bottle

· Quality paper

· Soft plastic bottle

· Maste Carton

In case of Hamdard Lab. its unique and different packing makes its attractive and recognizable to people. Mostly the product Rooh Afza is in shape of glass bottle now in 800 ml and provide to about all area of the country.

PRICE

It is define as...

" The amount of money the customers have to pay for product or service"

Historically price has been the major factor affecting buyer choice. Price is the only element in the marketing mix that produces revenue. Hamdard Lab. makes there pricing strategies according to competitors because company image has been develop among customer. Here is price list...

PRICE LIST

WHOLE SALE PRICE LIST (2004)

PRODUCT NAME	MASTER CARTON	PACKING	RUPEES	PACAS
Rooh Afza	12	800 ml	530	00
Supari pak	12	100gm	350	00
Absarin	24	Tablet	400	00
Aund Mali	50	20 tablet	56	00
Babsina ointement	12	15 gram	18	00
Baluti	100	100 gram	78	00

RETAIL PRICE LIST 2004

PRODUCT NAME	PACKING	RUPEES	PACAS
Rooh Afza	800 ml	75	00
Supari pak	100gm	40	00
Absarin	Tablet	450	00
Aund Mali	20 tablet	70	00
Barsina ointement	15 gram	22	00
Baluti	100 gram	90	00

PLACE

It is define as …

“The set of independent organization involved in the process of making the product available for consumption by the customer”

For the effective and efficient supply of the Hamdard Lab. Product throughout the country is on the base of well organized way. There are zonal offices, distributors and agencies, which are busy in supplying the Hamdard product in there areas.

The zonal Hamdard offices in the country are…

v Zonal Office Karachi

v Zonal office Rawalpindi

v Zonal office Lahore

v Zonal office Sialkote

v Zonal office Peshawar

Agencies

v Distributor Multan

v Distributor Faisalabad

v Distributor Quetta

v Distributor Sakkar

v Agency Hamdard Waqaf Pakistan Sargodha