PRICE
Price is the amount of money and/ or other items with utility needed to acquire a product.
Price can also be defined as:
a) What we pay for what we get is called price.
b) The value of goods and services to both seller and buyer is called price.
Pricing is a very important factor in the life of a product. Pricing is affected by a number of factors including Demand, Consumer taste, Economic & political conditions of the country, Income level of the consumers, Seasonal trends, Cost of production, Competition, Quality, Prices of raw material, Govt. taxes etc.
Pricing Objectives
Pricing objectives of Procter & Gamble (Pakistan) Limited is Sales Oriented.
v To increase sales volume.
v To maintain or increase market share.
Pricing Of Pantene
The method on which PANTENE shampoo is priced is cost plus mark up method. In this method first the cost of the product is determined and then a reasonable mark up is added to this cost.
Uniform delivered pricing strategy:
Under uniform delivered pricing, the same delivered price is quoted to all buyers regardless of their location. PANTENE Shampoo follows the uniform delivered pricing strategy. Its price will be the same either we purchase it in Karachi or in Peshawar or in any other city of Pakistan.
PANTENE is available in the following prices and packing for ultimate consumer:
Product Weight Price
PANTENE (All varieties) family pack 400 ml Rs. 220.
PANTENE ( All varieties) small pack 200 ml Rs. 110.
PANTENE….Sachet 5 ml Rs. 3.
STRUCTURAL CHARACTERISTICS OF
NATIONAL PRODUCT MARKET:
PLACEMENT (PHYSICAL DISTRIBUTION)
After manufacturing a product and then pricing it, the next step is to place it. Placing means to make the product available in the market at the right time and to the right place. In other words it is called Distribution of the Product.
Distribution is really important because if the product is not made available in the marketplace in time, it is considered useless. The demand of the product also falls when it is not available in the market because consumers switch to a competitor’s product.
Here the strategies relate to the channel by which the ownership of products is
transferred from the producer to consumer and in many cases, the means by which the goods are moved from where there produced to a place where they are purchased by the final consumer.
Distribution Channel
The distribution channel consists of a set of people and firms involved in the transfer of the product as it moves from the producer to the ultimate consumer or the business user.
There are different ways to distribute a product. The distribution channels of P ANTENE are as follows:
Producers Consumers (Business Users)
Producers .Middlemen..............Consumers
Producers .Middlemen…………..Retailers……………...Consumer’s
As we know that the Product Mix of Procter & Gamble is large, so they use all the given channels of distribution.
Price is the amount of money and/ or other items with utility needed to acquire a product.
Price can also be defined as:
a) What we pay for what we get is called price.
b) The value of goods and services to both seller and buyer is called price.
Pricing is a very important factor in the life of a product. Pricing is affected by a number of factors including Demand, Consumer taste, Economic & political conditions of the country, Income level of the consumers, Seasonal trends, Cost of production, Competition, Quality, Prices of raw material, Govt. taxes etc.
Pricing Objectives
Pricing objectives of Procter & Gamble (Pakistan) Limited is Sales Oriented.
v To increase sales volume.
v To maintain or increase market share.
Pricing Of Pantene
The method on which PANTENE shampoo is priced is cost plus mark up method. In this method first the cost of the product is determined and then a reasonable mark up is added to this cost.
Uniform delivered pricing strategy:
Under uniform delivered pricing, the same delivered price is quoted to all buyers regardless of their location. PANTENE Shampoo follows the uniform delivered pricing strategy. Its price will be the same either we purchase it in Karachi or in Peshawar or in any other city of Pakistan.
PANTENE is available in the following prices and packing for ultimate consumer:
Product Weight Price
PANTENE (All varieties) family pack 400 ml Rs. 220.
PANTENE ( All varieties) small pack 200 ml Rs. 110.
PANTENE….Sachet 5 ml Rs. 3.
STRUCTURAL CHARACTERISTICS OF
NATIONAL PRODUCT MARKET:
PLACEMENT (PHYSICAL DISTRIBUTION)
After manufacturing a product and then pricing it, the next step is to place it. Placing means to make the product available in the market at the right time and to the right place. In other words it is called Distribution of the Product.
Distribution is really important because if the product is not made available in the marketplace in time, it is considered useless. The demand of the product also falls when it is not available in the market because consumers switch to a competitor’s product.
Here the strategies relate to the channel by which the ownership of products is
transferred from the producer to consumer and in many cases, the means by which the goods are moved from where there produced to a place where they are purchased by the final consumer.
Distribution Channel
The distribution channel consists of a set of people and firms involved in the transfer of the product as it moves from the producer to the ultimate consumer or the business user.
There are different ways to distribute a product. The distribution channels of P ANTENE are as follows:
Producers Consumers (Business Users)
Producers .Middlemen..............Consumers
Producers .Middlemen…………..Retailers……………...Consumer’s
As we know that the Product Mix of Procter & Gamble is large, so they use all the given channels of distribution.
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