PREFACE
This is the first time we are assigned a project. So it was very difficult to choose a product, because there are unlimited products, business as well as consumer products. We have selected the product "PANTENE" which is a Consumer Good and further it falls in the category of Convenience Goods. Pantene is a brand name of shampoo; it means that its generic name is shampoo.
It is the product of Proctor & Gamble (P&G), which is a multinational well-known company. We have collected information through visiting some distributors of PANTENE and through their website.
SOMETHING ABOUT P&G
Established in 1837, The Procter & Gamble Company began as a small, family operated soap and candle company in Cincinnati, Ohio, USA. Today, P&G markets almost 300 products to more than five billion consumers in 140 countries, Pakistan being one of them.
P&G is an international Company reaching out to almost the entire world population with more than 250 brands in 130 countries. Many of these world brands (Ariel, Tide, Pert Plus, Pantene Pro-V, Head & Shoulders, Pampers and Always) have become famous household names and are found in almost every home.
Headquartered in Cincinnati-Ohio' the U.S.A, P & G has local operation across the globe in more than 80 different counties, including numerous manufacturing sites & 18 R & D-technical centers. P & G is internationally owned company with publicly traded shares, currently owned by over one million shareholders from around the globe.
P & G employees over 100,000 people from all over the world spread evenly between I-USA, 2-Europe/Middle East & Africa & 3-Latin America/Asia. P & G hires & respects individuals regardless of race, color, religion, gender, age, national origin, citizenship or disability, & actively promotes diversity within its organization as well as in its business operations.
Fundamentals to Win
P&G's goal is simple - "to create the most successful global brands in every category everywhere we compete. And we have the strength to do it"
Today P&G has more leading brands than any other consumer good company in the world. It has strong relationships with its retail customers around the world. And innovative people continue to set industry standards.
Big Leadership Brands
P & G's mega brands generate significant sales and hold strong leadership positions. Eight brands are global leaders in their categories. Ten P & G brands each generate over a billion dollars in sales every year - far more billion-dollar brands than its key competitors. The 10 largest brands together world is a Fortune 100 company. The company has several other brands already in the market that it believes have billion dollars potential.
This is the first time we are assigned a project. So it was very difficult to choose a product, because there are unlimited products, business as well as consumer products. We have selected the product "PANTENE" which is a Consumer Good and further it falls in the category of Convenience Goods. Pantene is a brand name of shampoo; it means that its generic name is shampoo.
It is the product of Proctor & Gamble (P&G), which is a multinational well-known company. We have collected information through visiting some distributors of PANTENE and through their website.
SOMETHING ABOUT P&G
Established in 1837, The Procter & Gamble Company began as a small, family operated soap and candle company in Cincinnati, Ohio, USA. Today, P&G markets almost 300 products to more than five billion consumers in 140 countries, Pakistan being one of them.
P&G is an international Company reaching out to almost the entire world population with more than 250 brands in 130 countries. Many of these world brands (Ariel, Tide, Pert Plus, Pantene Pro-V, Head & Shoulders, Pampers and Always) have become famous household names and are found in almost every home.
Headquartered in Cincinnati-Ohio' the U.S.A, P & G has local operation across the globe in more than 80 different counties, including numerous manufacturing sites & 18 R & D-technical centers. P & G is internationally owned company with publicly traded shares, currently owned by over one million shareholders from around the globe.
P & G employees over 100,000 people from all over the world spread evenly between I-USA, 2-Europe/Middle East & Africa & 3-Latin America/Asia. P & G hires & respects individuals regardless of race, color, religion, gender, age, national origin, citizenship or disability, & actively promotes diversity within its organization as well as in its business operations.
Fundamentals to Win
P&G's goal is simple - "to create the most successful global brands in every category everywhere we compete. And we have the strength to do it"
Today P&G has more leading brands than any other consumer good company in the world. It has strong relationships with its retail customers around the world. And innovative people continue to set industry standards.
Big Leadership Brands
P & G's mega brands generate significant sales and hold strong leadership positions. Eight brands are global leaders in their categories. Ten P & G brands each generate over a billion dollars in sales every year - far more billion-dollar brands than its key competitors. The 10 largest brands together world is a Fortune 100 company. The company has several other brands already in the market that it believes have billion dollars potential.
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