Superior Customer Relationships
In a recent survey by Cannondale Associates, retailers were asked to rank manufacturers on a number of competencies. P&G was ranked number one in virtually every category.
• Clearest Company Strategy
• Brands Most Important to Retailers
• Best Brand Marketers Overall
• Most Innovative Marketing Programs
Innovation Leadership
The quality of P&G people continues to be its most valuable asset and that quality is demonstrated by the innovation of the organization.
More than 8,000 scientists and researchers are accelerating the pace of new product and technology invention
P&G has a global innovation network of 18 technical centers in nine countries and on four continents.
P&G holds more than 27,000 patents and applies for 3,000 more each year - or roughly 10 a day! In fact P&G is among the top 10 patent-producing companies in the world - well ahead of any other consumer products company.
Important innovations are not limited just to P&G's products. P&G people are active in every part of their business.
P&G is a pioneer in the new Internet-based business models. Last year, P&G launched its initial Internet brand, reflect.com, and the first to offer truly personalized beauty care products online. This venture is enabling the company to gain valuable experience in both Internet marketing and mass customization of products.
P&G led the formation of a consortium of more than 50 companies to create a customer products industry market place called Transora. This business-to-business portal will enable companies in the industry to buy and sell more than $200 billion of supplies and services annually, and will result in substantial savings for P&G.
What we see from these examples is that P&G - through the men and women who make up the company - is more than ever an industry innovator.
In a recent survey by Cannondale Associates, retailers were asked to rank manufacturers on a number of competencies. P&G was ranked number one in virtually every category.
• Clearest Company Strategy
• Brands Most Important to Retailers
• Best Brand Marketers Overall
• Most Innovative Marketing Programs
Innovation Leadership
The quality of P&G people continues to be its most valuable asset and that quality is demonstrated by the innovation of the organization.
More than 8,000 scientists and researchers are accelerating the pace of new product and technology invention
P&G has a global innovation network of 18 technical centers in nine countries and on four continents.
P&G holds more than 27,000 patents and applies for 3,000 more each year - or roughly 10 a day! In fact P&G is among the top 10 patent-producing companies in the world - well ahead of any other consumer products company.
Important innovations are not limited just to P&G's products. P&G people are active in every part of their business.
P&G is a pioneer in the new Internet-based business models. Last year, P&G launched its initial Internet brand, reflect.com, and the first to offer truly personalized beauty care products online. This venture is enabling the company to gain valuable experience in both Internet marketing and mass customization of products.
P&G led the formation of a consortium of more than 50 companies to create a customer products industry market place called Transora. This business-to-business portal will enable companies in the industry to buy and sell more than $200 billion of supplies and services annually, and will result in substantial savings for P&G.
What we see from these examples is that P&G - through the men and women who make up the company - is more than ever an industry innovator.
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