P&G PAKISTAN
Procter & Gamble started its operations in Pakistan in 1991 with the goal of becoming the finest global local consumer goods company operating in Pakistan. With commitment came growth, and in 1994 we acquired a soap-manufacturing facility, a sprawling 7-acre land at Hub, Balochistan. Over the past nine years, the plant achieved state-of-art manufacturing technologies and quality assurance processes. With a recent strategic investment of 5 million dollars, the bar soap production capacity jumped three-fold.
As a company they have always believed in the potential Pakistan has as a country and a nation to develop and excel. No wonder P&G Pakistan, within the last 12 years, has reinvested over $100 million in Pakistan and has contributed close to seven billion rupees to the Pakistani government's revenues over the last 5 years in the form of sales tax, customs and excise duties. That is also why 99% of the jobs that P&G Pakistan creates in Pakistan are held by Pakistanis. All this makes P&G a more locally involved company than many companies actually headquartered in Pakistan.
Since the inception of P&G Pakistan, they have always committed their selves to business growth, consumer satisfaction and community development. Thanks to their committed base of employees, customers, vendors, stakeholders, and above all, consumers, today they are one of the most thriving operations in Pakistan.
Almost Fourteen years ago Procter & Gamble started the journey to improve the lives of Pakistan's consumers by providing them with world famous quality brands. Looking back we will arrive at a conclusion that P & G have accomplished a lot already. Ariel has changed the quality of life. With less effort than ever Pakistanis enjoy best possible clearing performance. Pampers lets Pakistani babies sleep during the night so they develop better, Always allows Pakistan's women to carry on with their normal lifestyle, when they need extra protection, Safeguard kills The germs which might otherwise cause illness, pimples or body odor, Camay & Oil of Olay make Pakistan's women look even more beautiful & Vicks Vaporub give Pakistanis relief when they are bothered with a cold. Head & Shoulders. Pantene, Pert Plus & recently Ascend help all Pakistani men & women to enjoy beautiful, shiny hair without any dandruff
PRODUCT MIX OF P &G
The Product Mix of Procter & gamble Comprise of the following items:
v Pantene
v Ariel
v Ascend
v Camay
v Head & shoulders
v Pert plus
v Pampers
v Always
v Safeguard
v Oil of Olay
v Vicks Vaporup
RELEVANT TRENDS
PANTENE
The Pantene Pro-V line of shampoos is the best selling shampoo and conditioner system in the world loved by women in more than 100 countries.
Pantene has always been on the cutting edge of hair care technology being the shampoo that provides solution to different types of hair problems.
Pantene was launched in Pakistan in 1995 and currently every 6th female shampoo user uses Pantene for her hair care needs.
Pantene in Pakistan has 6 variants that provide solution to different hair problems as below:
Variant: Smooth and Silky
Label Color: Green
Benefit: Shine for dull hair
Variant: Extra-Treatment
Label Color: Dark Blue
Benefit: Prevents split ends
Variant: Anti-Dandruff
Label Color: Light Blue
Benefit: Dandruff Control
Variant: Deep Black
Label Color: Black
Benefit: Shine for dull hair
Variant: Clarifying
Label Color: Silver
Benefit: Residue removal
Variant: Golden Protection
Label Color: Gold
Benefit: Intensive care for dry/damaged hair
PANTENE is one of the products of P&G it has launched for the purpose to maximize the market saturation, because P&G first product in shampoo was “Head & Shoulder”. When they achieved maximum or possible market share they introduced new product with some new features named PANTENE and also adds “Pro-V” with its Brand name. PRO-V stands for Pro Vitamin B5 which is an extra feature for Pantene.
Procter & Gamble started its operations in Pakistan in 1991 with the goal of becoming the finest global local consumer goods company operating in Pakistan. With commitment came growth, and in 1994 we acquired a soap-manufacturing facility, a sprawling 7-acre land at Hub, Balochistan. Over the past nine years, the plant achieved state-of-art manufacturing technologies and quality assurance processes. With a recent strategic investment of 5 million dollars, the bar soap production capacity jumped three-fold.
As a company they have always believed in the potential Pakistan has as a country and a nation to develop and excel. No wonder P&G Pakistan, within the last 12 years, has reinvested over $100 million in Pakistan and has contributed close to seven billion rupees to the Pakistani government's revenues over the last 5 years in the form of sales tax, customs and excise duties. That is also why 99% of the jobs that P&G Pakistan creates in Pakistan are held by Pakistanis. All this makes P&G a more locally involved company than many companies actually headquartered in Pakistan.
Since the inception of P&G Pakistan, they have always committed their selves to business growth, consumer satisfaction and community development. Thanks to their committed base of employees, customers, vendors, stakeholders, and above all, consumers, today they are one of the most thriving operations in Pakistan.
Almost Fourteen years ago Procter & Gamble started the journey to improve the lives of Pakistan's consumers by providing them with world famous quality brands. Looking back we will arrive at a conclusion that P & G have accomplished a lot already. Ariel has changed the quality of life. With less effort than ever Pakistanis enjoy best possible clearing performance. Pampers lets Pakistani babies sleep during the night so they develop better, Always allows Pakistan's women to carry on with their normal lifestyle, when they need extra protection, Safeguard kills The germs which might otherwise cause illness, pimples or body odor, Camay & Oil of Olay make Pakistan's women look even more beautiful & Vicks Vaporub give Pakistanis relief when they are bothered with a cold. Head & Shoulders. Pantene, Pert Plus & recently Ascend help all Pakistani men & women to enjoy beautiful, shiny hair without any dandruff
PRODUCT MIX OF P &G
The Product Mix of Procter & gamble Comprise of the following items:
v Pantene
v Ariel
v Ascend
v Camay
v Head & shoulders
v Pert plus
v Pampers
v Always
v Safeguard
v Oil of Olay
v Vicks Vaporup
RELEVANT TRENDS
PANTENE
The Pantene Pro-V line of shampoos is the best selling shampoo and conditioner system in the world loved by women in more than 100 countries.
Pantene has always been on the cutting edge of hair care technology being the shampoo that provides solution to different types of hair problems.
Pantene was launched in Pakistan in 1995 and currently every 6th female shampoo user uses Pantene for her hair care needs.
Pantene in Pakistan has 6 variants that provide solution to different hair problems as below:
Variant: Smooth and Silky
Label Color: Green
Benefit: Shine for dull hair
Variant: Extra-Treatment
Label Color: Dark Blue
Benefit: Prevents split ends
Variant: Anti-Dandruff
Label Color: Light Blue
Benefit: Dandruff Control
Variant: Deep Black
Label Color: Black
Benefit: Shine for dull hair
Variant: Clarifying
Label Color: Silver
Benefit: Residue removal
Variant: Golden Protection
Label Color: Gold
Benefit: Intensive care for dry/damaged hair
PANTENE is one of the products of P&G it has launched for the purpose to maximize the market saturation, because P&G first product in shampoo was “Head & Shoulder”. When they achieved maximum or possible market share they introduced new product with some new features named PANTENE and also adds “Pro-V” with its Brand name. PRO-V stands for Pro Vitamin B5 which is an extra feature for Pantene.
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