PakNet (Internship report) EXECUTIVE SUMMARY

EXECUTIVE SUMMARY

In the modern world no one can neglect the impotance of internet in the business as well as in common life.difffereent companies are providing this facilities in different area at different cost and speed.

In Pakistan, ISPs started to provide services in 1996. Today, the ISP 

market in Pakistan is booming, and new ISPs are being set up at a 

regular interval. Currently, the ISP market in Pakistan has a large 

number, 122 licensees. This shows there is an increasing trend in the 

Internet market business and numbers of ISPs are increasing over the 

years. According to the PTCL, Pakistan has 250,000 Internet 

subscribers by the year 2000 but still these are lower compared to 

other regional countries.

the Pakistan government has taken initiatives to spread the Internet in the country. For this purpose,Internet accessibility has been made available at local charges just by dialling 031. Within few years almost 95 per cent of the population will be on line and 450 cities will be connected to the 

Internet. PTCL is decreasing the higher charges of leased lines for 

the ISPs. International leased line charges have been decreased five 

times in the last three years. Currently, 53 per cent reduction has 

also been made. PTCL is also decreasing the domestic leased lines 

charges. PTCL has recently decreased the bandwidth charges by 25 per 

cent. On the other hand to enhance the data processing rate, the 

government has taken steps to ensure using of 128 kilobyte per second 

(Kbps) loop line by the ISPs. For the time being, ISPs are using the 

64Kbps loop line for the data communication.

I analyze the internal and external environment of Paknet and finding are as follow

n      Known brand name

n      Secure Investment

n      Subsidiary of PTCL

n      Reliability & Security

n      No. of skilled technical employees

n      24 hrs service

n      Large product line

n      Offering very nominal price

n      Accessibility of Network ( use PTCL netwrok) in all areas of pakistan

n      No competitor covers corporate customers completely in all Pakistan

The Report Recommendations are as follow.

n      Frequent Customer Survey

          Handsome Salary Package

n      Employee Involvement program

n      Reward system

n      Good Pricing Strategies