Thursday, 6 October 2011

PakNet (Internship report) Chapter-5


PROMOTIONAL ACTIVITIES OF PAKNET 
·                     personal selling
·                     Sales promotion.
PERSONAL SELLING
Aspect of promotion that brings human elements into marketing transaction. Paknet uses different techniques in personnel selling
A Paknet Ltd does personal selling because of product nature. The interested segment is large organization and government firms. The marketing person visits the firm regularly. Sales person act like a problem solver.
The Marketing manager checks the market regularly. And market is also check by the Regional sales manager .and they try to find out potential also. And the finding is become easy when a customer call on help line for information of connection then the sales person must connect them.it is not good to conntect the intersested company late.
Sales promotion
It include all those activities other then promotional mix that stimulates consumer purchasing.
Sales promotion activates of Paknet.
·         Paknet use different sales promotion activates.
·         Prize on cards
·         And free hours 

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